YouTube, a video sharing/social media platform, has been an essential advertising and marketing tool for all industries and sizes to promote their products and services to customers and prospects since its inception in 2005.
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Statistics show that its reach is extensive and worldwide.
- YouTube is used by 1.3 billion people.
- Every minute, 300 hours of video is uploaded.
- Every day, 5 billion videos are viewed.
- 80 percent of those aged 18 to 49 watch YouTube.
YouTube continues to host videos from more businesses than ever before, but it is not for everyone. Consider these pros and cons before you include Youtube in the marketing strategy of your company this year.
Pros
- Video marketing is a great option for any type of business
- YouTube is the second most used online search engine
- Video is the most engaging type of content
- Keywords cost less to target customers than Google searches
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Cons
- There is no control over which ads will be displayed alongside your content
- We have limited customization and usability
YouTube marketing is so effective that many businesses still use it. YouTube marketing is not only a great way to reach a large audience, but it’s also one the most cost-effective online advertising channels.
Video by its very nature engages prospects and keeps them interested in what’s next. This makes them want to take action. According to a SmallBizTrends survey, 70% of marketers believe that video is responsible for the majority of their conversions.
People are busy in this crowded ad market, which is almost everyone these days. They also appreciate being able watch advertisements, rather than reading them.
YouTube videos can be searched for using keywords, both on YouTube and through Google. Related videos are displayed whenever someone watches a video, which means that you can easily reach your target audience.
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Get Started with Your YouTube Videos
It may seem daunting to create videos. It’s not difficult to learn how to use YouTube for marketing your business. Here are some guidelines to help you get your videos found and watched.
- Find your format
A marketing video can be made in any format that works best for you. Certain styles work best for certain niches. Some styles will be most popular with your target audience. Take a look at the following list and decide which one is best for you.
- Talking head
- Interview
- Screenshare is where you record what you are doing on a computer monitor.
- Tutorials or how-to
- Explainer
- Vlog (video blog)
- Review of product
You could upload YouTube videos in the style of TV commercials if you own a brick-and-mortar company.
- Making Videos
YouTube marketing videos are affordable and can be made “professionally” using your smartphone.
Good lighting is essential to ensure that everything can be clearly seen. You might also want to ensure that the sound quality is good.
- Keywords
Keywords can be related to the content of your video. For example, you might want to sell dog training videos online. These keywords should be included in the video title, description, and tags.
These keywords tell the search engine the content of the video and people will find it when they search for similar videos.
- Use effective calls to action
Your YouTube videos are designed to draw viewers to your site, and encourage them to take action to become your customers. YouTube videos are not designed to sell anything. Instead, you are generating leads you can market to on an ongoing basis.
Your video description should contain a link to your blog, website, or landing page. Your video should include a link to your website, blog, or landing page. You should also include a link to their web address so they can contact you.
- Get Social
YouTube is a social networking site. This means that you need to be present. If someone comments on your video, please chime in and say thanks. If somebody asks a question–answer it.
Comment on videos of others. You might find viewers who are interested in your channel.
Another option is to create playlists with videos that are similar in theme or subject. Your videos could be included along with those of others.
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- Promote Your Videos
It is not a good idea to wait for YouTube users to find your videos. Let the world know they’re there.
Share the word on your blog, publish them to Facebook and LinkedIn, send them a link via Twitter, or send an email to your subscribers…
